An in – depth concept to provide Bally with in house guidelines,
a living anchor used to synchronise all creative teams.
An extensive research laid open in a book, drawing the contours and
the personality of the brand through two fictional characters
Mr and Mrs Bally.

An in – depth concept to provide Bally with in house guidelines,
a living anchor used to synchronise all creative teams.
An extensive research laid open in
a book, drawing the contours
and the personality of the brand through two fictional characters, Mr and Mrs Bally.

Bally
Bally
Bally
Bally
Bally
Bally
Bally
Bally
Bally
Bally
Bally
Bally
Bally
Bally
Bally
Bally
Bally